Apps Engagement

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16 Apr

Study: Utility apps take most of ad spend

When it comes to the app marketplace much of the advertising spend is going to utilities, not games. That according to new data out from PapayaMobile's AppFlood. Based on numbers from Q1 2015, AppFlood found that 60% of the ad spend is put into utility apps.

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14 Apr

App User Engagement And Retention On the Rise

One of the basic measurements of an app’s health is the number of times it is launched, or opened, in any given period.

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13 Apr

Five tips for building successful brand campaigns with programmatic

For all brands, maintaining a unified image is paramount. While many brands such as Kellogg’s, Unilever, and Heineken have embraced programmatic, there is still some uncertainty as how best to harness the full potential of programmatic for branding purposes.

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11 Apr

Why Deep Linking is What App Marketing Needs

Mobile marketing isn’t about banner ads anymore. Whether it’s the fact that 41% of young customers use Adblock technology, or that only 52% of customers allow Push Messages, people are resisting the traditional billboard-style ads that were once a mainstay of conversion and ROI.

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About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles