First, create an app that users will love.
At a town hall meeting this week, industry leaders discussed the need for innovation in data, creative and measurement in the growing mobile programmatic platform.
Do you ever feel like your favorite brands are following you online?
The average mobile application retains 36% of its new users in the first month after install, meaning that 36% will launch the app a month after installing it, according to Flurry.
As a demographic, women—whose spending power in the U.S. was estimated by Merrill Lynch to be $5 trillion—continue to grow in power and in appeal to marketers.
With fewer markets to colonize, social media ad spending is expected to slow considerably, new data suggests.
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