Consumers use messaging apps nearly five times more than other apps, and they are almost twice as likely to keep messaging apps (vs. other apps) on their phones, according to a recent report from Flurry.
Advertising trade reporters like sensational headlines. A quick tour of any advertising news publication will surface data showing television’s decline, with experts predicting its inevitable demise at the hands of digital channels.
The stage is all set for digital advertising to reach the big inflexion point in 2015. First, it was the FICCI-KPMG Media and Entertainment Report, which has reported a 44.5 per cent growth in digital advertising in 2014.