But what about the things we don't invest in? I'd argue that our decision (or indecision) to allocate budget for certain products or services can leave us feeling equally as afflicted -- especially when it pertains to the success of our business.
A whopping 70 percent of customers prefer to get information about a company from content rather than through advertising. 77 percent of small businesses are investing in content marketing methodologies to convert online visitors into customers. The bottom line is this:
Over time, the breadth of information on the Internet will be enormous, which will make it compelling…I expect it to sweep the world as communications costs come down and a critical mass of localized content becomes available in different countries.”– Bill Gates (1996) Dynamic businesses of all s