Creating a great piece of content that will perform well in search engines can be a time-consuming task. To ensure that your content will drive organic search traffic to your website, you must optimize it from start to finish, inside and out.
Digital marketing is powerful for getting instant feedback on marketing activities and content marketing creates long-term value for us marketers. But are we measuring the full success of our content marketing? Or are we narrowly focusing on the obvious metrics?
If you search online for “content marketing ROI,” you get close to 10 million results. The majority don’t provide anything particularly useful or actionable for typical marketers trying to justify their content marketing expenses to the CFO.