By now you’ve heard the stats: Inbound practices produce 54% more leads than traditional outbound practices (HubSpot); Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%) (Kapost); Brands that create 15 blog posts per month average 1,20
You’ve bought into content marketing as the path toward marketing dominion for your company. You’ve drafted a plan and are ready to rock. But before you start on that, you have a tradeshow exhibit to plan, a brochure to update, and a press release to put together about a new partnership.
Content marketing is all about brand engagement and connecting with consumers, whereas many forms of traditional advertising promote products, deals or promotions. The latter is much more of a one-dimensional approach, says one expert.