Don't alienate your consumers. Columnist Alex LePage explains how intent data and programmatic advertising can help you anticipate your customers' needs and build relationships with them across devices.More ...
Solution natively automates conversion data syncing between AdWords and Salesforce, a task currently handled by several Salesforce app partners.
CPG and consumer products manufacturers are among the biggest spenders in advertising overall.
Alphabet—Google's reorganized holding company—is the world's largest media owner in the world, according to a new report from Zenith Media today.
One of the primary goals of web marketing is to drive new, targeted traffic to the website. Today, we have so many avenues to generate traffic, it’s ridiculous.
US media industry digital ad spending will reach $4.05 billion in 2016.
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