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15 Feb

AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies

Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy. Google is going to be rolling out a revamp of AdWords automated bidding.

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30 Jan

Programmatic Advertising is Skyrocketing: 66% of Advertisers Plan to Boost Ad Spend

Looking for the next big thing in social advertising? Programmatic, or automated, advertising is where the money is going.

According to a recent AdRoll report, 66 percent of advertisers polled said they plan to increase their programmatic ad spend in 2016.

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12 Jan

U.S. Display Ad Spending to Overtake Search in 2016, Suggesting TV Budgets in Motion

Brands Will Spend More on Banners Than Video Ads for Foreseeable Future. For years marketers have put more of their digital budgets into search engines' coffers than publishers', but that won't be the case this year or any year to follow, according to the latest estimates from eMarketer.

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05 Jan

Making the Most Of Google Analytics Audiences Within Your Search Campaigns

Search marketers, have you been using Google Analytics in conjunction with Remarketing Lists for Search Ads? If not, columnist Laura Collins is here to explain the benefits.

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11 Nov

The Complete Display Ads Overview For B2B Marketers

Display advertising is a bit of a mystery. You’re paying for impressions and clicks on sites you don’t own. You have countless referral sites and it is entirely onerous to track the opportunities and revenue generated from each display ad.

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Digital Marketing 101 for Start Ups & Small Businesses

AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles