Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data.
Recently, Google has made several changes to how it displays local search results. Columnist Jason Decker explains these changes and discusses the impact for local search marketers.
Display advertising continues to advance in its sophistication as we previously discussed on our interview regarding Programmatic Advertising with Pete Kluge of Adobe.
The best part of having this publication is that I get to learn directly from the experts! Since my focus is often search, content and social marketing with our clients, I don’t get to dive too deep into other technologies.
10 Common Mistakes When Setting Up Audiences In AdWords
Do you ever wonder how an ad for the exact pair of sneakers you’ve been looking to buy shows up in your Facebook feed?
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