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27 Aug

Startup Harnesses Machine Learning, Brings Real-Time Targeting To Ad Campaigns

Pioneered by engineers at Google and Microsoft for search engine marketing, scientists at the startup Globys want to infuse machine leaning and automation into real-time A/B testing for campaigns running in other advertising media, both online and offline.

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02 Jul

Why You Shouldn’t Waste Your Money on Online Display Ads

Display advertising has suffered some damning news in recent years. From large amounts of bot traffic to shady practices, display advertising gets a very bad rap.

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23 Jun

AdWords Upgraded URLs Deadline: July 1st

If you're using URL tracking in your accounts, don't leave the transition to the last moment.

Time is ticking down to transition to Upgraded URLs in AdWords if you’re using any kind of tracking in your destination URLs. Google has announced the deadline for getting set up is July 1st.

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18 Jun

As Real-Time Marketing ROI Increases, Spending Follows

Marketers have embraced real-time marketing (RTM) to reach a multitude of goals, and their efforts aren’t just limited to social media. Recent research finds that real-time marketers are funneling more money toward such tactics, and they’re reaping the benefits.

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Digital Marketing 101 for Start Ups & Small Businesses

AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles