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18 Jun

Google Links Mobile Ads to Desktop Purchases and Vice Versa

All of the devices people use to browse the web pose a problem for advertisers and the companies trying to sell them ads: They don't know whether an ad someone saw on one device led to a product purchase made on another device.

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13 Jun

The Evolution of Display Advertising: Adapt or Die

Display and search have been two of the biggest drivers of advertising spend for years, but still advertisers are struggling to achieve their business goals through them.

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01 Jun

The IAB Arena: A Simplified View of the Digital Advertising Ecosystem

The digital advertising ecosystem has often been portrayed with excessively complex diagrams featuring hundreds of logos and arrows indicating multiple flows and directions.

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22 May

YouTube beefs up video ads with side-by-side product listings

If you've ever watched a retail ad and wished there was an easier way to go about finding those featured products, YouTube — like it or not — has you covered.

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20 May

A Quick Guide to Facebook Social Ad Specs [Infographic]

How many characters of text can Mobile Feed ads have again?

Between various image sizes and character requirements, figuring out how to optimize your Facebook ads across the board can get pretty confusing. 

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20 May

Conversion Optimization: Everything You Ever Wanted to Know

We were discussing internally that the word optimization is often thought to be associated with SEO – search engine optimization. I honestly think the term SEO really needs to go away altogether.

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Digital Marketing 101 for Start Ups & Small Businesses

AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles