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07 May

2 Digital Advertising Praxes to Convert Your “Nearly There” Prospects

We are all digital natives. The numbers prove it. Americans spend an average of 346 minutes on digital media per day. But, as digital marketers we must realize that though people spend time online, we can not mass advertise and expect amazing results.

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22 Apr

Native Ads: The Most Invincible Trend in Display Advertising

Smart advertisers are quickly shifting to mobile ads. In fact, this trend increased to 54 percent in 2014 and will grow more this year — primarily because advertisers are realizing the weaker responses they receive on standard banner ads.

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21 Apr

Infographic: The Ad Buying Process Is Mind-Boggling and Inefficient

It's strange—and a bit maddening—when you think about it: While digital has fundamentally changed how we think about advertising, a lot of us still set up our campaigns in more or less the same ways we did before the Internet came along.

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21 Apr

A/B Testing Considered Most Effective Landing Page Optimization Method

Notes: When it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute, according to a survey of 342 marketing, sales and business professionals from around the world, about three-quarters of whom are primarily B2B-focused.

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16 Apr

Diversifying Programmatic; Google Offering Up Emails For Targeting

Programmatic is slowly seeping into other digital formats, Ad Age reports. Automation is already a mainstay for display ads, but splashier units like homepage takeovers and pushdowns are attracting ad dollars.

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Digital Marketing 101 for Start Ups & Small Businesses

AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles