Consumers are more receptive to email marketing than perhaps brands think, with highly active email users will tolerate up to an average of five messages per week before complaints start happening, according to new research.
There are so many crucial parts to the email marketing conversion process, that many marketers tend to think of the process as a whole instead of breaking each part in the process down, bit by bit. That’s why I thought this infographic from Easy STMP was so interesting.
Email is a difficult channel to master for any marketer. But for small business owners who are also fulfilling the roles of everything from customer service agent to chief financial officer, it can seem downright impossible. And often, knowing where to begin is the biggest hurdle.
If you have some automated email plans chalked out already and a rock star digital team to execute them, you might be well aware of small things to take note of in email marketing. The case is a little convoluted for small businesses and budding entrepreneurs.
Email marketing is one of the strongest ways you can engage customers and drive traffic to your website. Think of your email as a fan club perk for your customers, almost like their V.I.P. ticket to your website.