Using our inbox placement from 250ok, we did a test a couple months ago where we reworded our newsletter subject lines. The result was incredible – our inbox placement increased over 20% across the seed list that we created.
Email marketing is a cornerstone of just about every modern marketing program, but its role has changed in the face of content marketing and social media. Fortunately, there are several ways you can keep your email marketing effective, smart and compliant.
The rise of social media/digital buzzwords in advertising, that aim to help brands reach consumers, have overshadowed effective communication methods like email. However, when it comes to ROI, email marketing cannot be cast aside.