Solution natively automates conversion data syncing between AdWords and Salesforce, a task currently handled by several Salesforce app partners.
One of the primary goals of web marketing is to drive new, targeted traffic to the website. Today, we have so many avenues to generate traffic, it’s ridiculous.
To take full advantage of your inbound marketing efforts, it would be wise to invest in marketing automation.
Your offer can be the difference between making a ton of sales and making nothing. Literally.
Your offer—or, more specifically, how compelling it is—will determine whether or not your target audience will gobble up what you are selling.
There are those uncomfortable moments at times where a company asks me why they’re not getting as much attention as their competitors.
Marketers often exchange the terms demand generation (demand gen) for lead generation (lead gen), but they’re not the same strategies. Companies with dedicated sales teams can deploy both strategies simultaneously.
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