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22 Jun

Google confirms ads coming to Local Pack

Google discussed the ad placement -- potentially a major development for local marketers -- at SMX Advanced. Yesterday, at the SMX Advanced Local Workshop, Google confirmed that ads are coming to the Local Pack. The timing and precise appearance/placement are to be determined.

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15 Jun

Facebook Will Track Whether Ads Lead to Store Visits and Offline Purchases

Retailers will receive real-time data on conversions By Marty Swant

Facebook is introducing ways to measure just how effective online ads are at increasing in-store visits and offline sales while also making it easier for users to find businesses closest to them.

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03 Jun

Six lessons advertisers can learn from local SEO

Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics.

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03 Jun

10 things you need to know about the new Google Maps Local Search Ads

Last week was quite eventful for PPC marketers. Google announced a number of changes coming to AdWords and Analytics during the Google Performance Summit, with mobile being the huge focus.

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27 May

AS LOCAL-MOBILE SEARCH TAKES OFF, GOOGLE EXPANDS “STORE VISITS” METRICS, READIES BEACONS FOR SMBS

Today in San Francisco Google held its Performance Summit, which is focused on advertising and analytics. There were a number of announcements that came out of the event.

Here is a brief overview of what was announced:

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25 May

Saying a third of mobile searches are local, Google brings “Promoted Pins” to Maps

Local searches are growing 50 percent faster than mobile searches overall. 

Google has experimented with ads in Google Maps off and on for years. But in the “mobile first” era, it’s getting much more serious about ads on Maps.

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AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles