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08 Jun

Two-Thirds of SMBs Invest in Automation to Help Nurture Leads

small- and medium-sized business-to-business (B2B) firms is all about leads, according to March 2016 research. Reasons for Investing in Marketing Automation According to US B2B SMB Marketers, March 2016 (% of respondents). Bas

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06 Jun

Google launches AdWords conversion data import solution for Salesforce

Solution natively automates conversion data syncing between AdWords and Salesforce, a task currently handled by several Salesforce app partners.

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25 May

Google's Journey into Machine Learning: What Marketers Need to Know

With the new Google Analytics 360 Suite, machine learning comes to center stage as marketers contend with how to use this technology in their digital strategies. The recently launched enterprise marketing cloud suite is working to bring together the once siloed data of disparate Google products.

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16 May

Whoa: marketing technology budgets are now surpassing advertising

Because I’m a rambling blogger and not a professional journalist, I’m going to bury the lede — that a recent Gartner report shows larger companies spending more on marketing technology than advertising this year — but I promise to get to it eventually.

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24 Mar

41 marketing technology stacks from the 2016 Stackies Awards

So many projects converged for me at the MarTech conference this week in San Francisco. An amazing cast of speakers and sponsors, who knocked it out of the park (thank you!). The release of the 2016 marketing technology landscape. The shipping of Hacking Marketing.

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Digital Marketing 101 for Start Ups & Small Businesses

AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles