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27 Aug

Startup Harnesses Machine Learning, Brings Real-Time Targeting To Ad Campaigns

Pioneered by engineers at Google and Microsoft for search engine marketing, scientists at the startup Globys want to infuse machine leaning and automation into real-time A/B testing for campaigns running in other advertising media, both online and offline.

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25 Aug

Mobile Email Engagement Grows

Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users. That may now be changing, according to the latest quarterly report [download page] from Yesmail.

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23 Aug

THE PROGRAMMATIC-ADVERTISING REPORT: Mobile, video, and real-time bidding drive growth in programmatic

The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB.

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22 Aug

6 Reasons Your Business Can't Afford to Ignore Mobile Advertising

If you are skipping mobile in your digital ad campaigns, it’s going to cost you. Big time.

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Digital Marketing 101 for Start Ups & Small Businesses

AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles