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05 Aug

Click-to-call ads 4x more likely to lead to purchase

Consumers who 'click-to-call' from a mobile ad are more likely to make a purchase than those who interact with an online ad, according to recent research from mobile advertising analytics firm Marchex.

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03 Aug

Mobile Marketing 101: The Efficient Formula for Unleashing Your Full Potential

One of the biggest new trends in search advertising is the entry of mobile devices. Today, it’s indicated that over 50% of all searches on Google come from a mobile device.

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24 Jun

Facebook Gives Three Tips for Mobile Marketing

In May, we reported on Facebook IQ’s new data about the shifting trends in content discovery. The report had a few essential insights for marketers, including these highlights:

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18 Jun

As Real-Time Marketing ROI Increases, Spending Follows

Marketers have embraced real-time marketing (RTM) to reach a multitude of goals, and their efforts aren’t just limited to social media. Recent research finds that real-time marketers are funneling more money toward such tactics, and they’re reaping the benefits.

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18 Jun

Mobile Local Search: An Untapped Goldmine

Now that it’s clear mobile search volume has indeed surpassed desktop search, multiple recent announcements from Google and Bing underscoring their favoritism of mobile-friendly sites in mobile search results come as no surprise.

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18 Jun

Google Links Mobile Ads to Desktop Purchases and Vice Versa

All of the devices people use to browse the web pose a problem for advertisers and the companies trying to sell them ads: They don't know whether an ad someone saw on one device led to a product purchase made on another device.

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Digital Marketing 101 for Start Ups & Small Businesses

AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles