Consumers who 'click-to-call' from a mobile ad are more likely to make a purchase than those who interact with an online ad, according to recent research from mobile advertising analytics firm Marchex.
Marketers have embraced real-time marketing (RTM) to reach a multitude of goals, and their efforts aren’t just limited to social media. Recent research finds that real-time marketers are funneling more money toward such tactics, and they’re reaping the benefits.
Now that it’s clear mobile search volume has indeed surpassed desktop search, multiple recent announcements from Google and Bing underscoring their favoritism of mobile-friendly sites in mobile search results come as no surprise.
All of the devices people use to browse the web pose a problem for advertisers and the companies trying to sell them ads: They don't know whether an ad someone saw on one device led to a product purchase made on another device.