The growth in mobile phone and tablet use is staggering. An estimated 60% of time spent on digital media is now through mobile devices, according to comScore, while the number of smartphones will reach an estimated 2.7 billion by 2018.
Mobile is huge. We get it. The statistics continue to prove it. According to Morgan Stanley, 90% of consumers have their mobile devices with them 24 hours a day, seven days a week. And iMedia Connection found that there are five times as many cellphones in the world as there are PCs.
If you look around, you will see that virtually everyone carries a smartphone. Yes, even kids have their own devices. In fact, there are nearly 3.5 billion unique mobile users. By the end of 2015, there will be 4.9 billion connected devices. Wow!