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08 May

Mobile native ad formats: New best practice guidelines

The Mobile Marketing Association (MMA) has launched guidelines for mobile native ad formats, attempting to bring some conformity to the growing mobile advertising space.

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01 May

How to Tap into the Native Advertising Jackpot

Native ads have already taken over billions of dollars in ad spend, and as one of the fastest growing areas in advertising, they’ve only just gotten started. 

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27 Apr

The Native Advertising Arms Race is Underway and the Combatants Might Surprise You

The lines between the media, brands, agencies, new media, social media and search engines are blurring faster than most realize. This was covered in depth on Mark Schaefer’s blog and my Huffington Post column.

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22 Apr

Native Ads: The Most Invincible Trend in Display Advertising

Smart advertisers are quickly shifting to mobile ads. In fact, this trend increased to 54 percent in 2014 and will grow more this year — primarily because advertisers are realizing the weaker responses they receive on standard banner ads.

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22 Apr

Content Marketing VS Native Advertising (Chart)

Content marketing and native advertising appear to be similar insofar as they provide useful information for prospects, customers and the public in a branded experience.

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21 Apr

Here’s a Guide to the Native Ad Buzzwords That All Mean the Same Thing

As native advertising captivates the marketing and media world, the industry has become awash with buzzwords that all essentially mean the same thing.

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AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles