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16 Apr

Native Advertising Shakes Up Agency And Brand Ecosystem

According to SocialMediaToday, 2014 was all about the chief content officer. This year we’re seeing more chief native officers, as the need to integrate content and advertising increases.  The role of the CNO would be to define this new format in the advertising ecosystem.

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16 Apr

Sharethrough launches programmatic native ads — monitored by a quality score

For publishers, the good news about native ads is that they are unique, blending into the style of a particular digital publication.

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16 Apr

Diversifying Programmatic; Google Offering Up Emails For Targeting

Programmatic is slowly seeping into other digital formats, Ad Age reports. Automation is already a mainstay for display ads, but splashier units like homepage takeovers and pushdowns are attracting ad dollars.

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15 Apr

Native And Viewability; Facebook's Demographic Dominance

When GroupM and Condé Nast announced that the former’s clients would only pay for 100% viewable ads, a lot of people were stunned. But the decision is less radical than it initially appeared.

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15 Apr

Human mind wired for marketing through storytelling, says Forrester analyst

NEW YORK – An analyst from Forrester Research at the company's Forum for Marketing Leaders stressed the importance of storytelling in mobile content and described key methods for success, including for business-to-business brands. 

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15 Apr

As Marketers Rush to Programmatic, Consumer-Privacy Rules Still Apply

Why do so many outside of the tech and media space see programmatic buying as something to fear?

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Digital Marketing 101 for Start Ups & Small Businesses

AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles