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13 Apr

Five tips for building successful brand campaigns with programmatic

For all brands, maintaining a unified image is paramount. While many brands such as Kellogg’s, Unilever, and Heineken have embraced programmatic, there is still some uncertainty as how best to harness the full potential of programmatic for branding purposes.

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13 Apr

MediaCorp sets up first native advertising unit

MediaCorp has created a native advertising unit offering its customers the opportunity to tell more “compelling brand stories” across multiple platforms, focusing on content that is useful to users, said the company.

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12 Apr

5 Tech Solutions to Boost Your Marketing Efforts

Technology is a tool that can help amplify your company’s marketing efforts. During your early startup phase, it’s probably best to keep it simple and stick to the basics.

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12 Apr

Native advertising: Trust for sale?

Whole pages, broad bands sweeping from edge to edge, narrow strips of editorial sandwiched between colourful corporate messages, overlays, inserts and sponsored editions. Never has so much ink been expended on ads in the average newspaper as today - and it comes down to clicks.

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12 Apr

Programmatic Buyers Demand Placement Transparency

Loss of quality control is a key issue when buying programmatic inventory. Programmatic spending is set for huge growth in 2015.

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10 Apr

Advertisers increase spending to keep up with tech adoption

As more Brits own more digital technology, advertisers have upped their spend online and on mobile to reach them, as new figures released by the IAB UK illustrate.

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Digital Marketing 101 for Start Ups & Small Businesses

AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles