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10 Apr

How Native and Programmatic Advertising Can Come Together

It's strange when you first think about it: The two hottest trends in online advertising in recent years –- programmatic and native -- seem almost like opposites. Programmatic advertising is about automation and scale, using technology to make advertising as efficient as possible.

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10 Apr

Yahoo Adds Flurry Personas To Native Ad Targeting

Yahoo has added Flurry Personas consumer behavioral usage groups to its mobile search and native advertising marketplace Yahoo Gemini, to help businesses reach mobile users based on their app activity.

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09 Apr

Going native – why search and native advertising can work in tandem to maximise digital campaigns

The link between how paid search can sharpen native campaigns is in its infancy but soon the two channels should be working in tandem to stretch budgets and maximise performance, says Sean Hargrave.

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09 Apr

DIGITAL AD DECISIONS: NATIVE CONTENT ADVERTISING VS PAID SOCIAL MEDIA

Paid search engine marketing (PPC) has been essential to the success of online B2B marketing for an incredibly long time (by digital marketing standards anyway). According to the CMI, it’s the type of paid media used most often by B2B Marketers, and is considered the most effective as well.

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08 Apr

3 Ways Native Advertising Can Benefit Your Small Business

As more digital publishers embrace paid content opportunities, native advertising is emerging as a powerful promotional tool for small and medium-sized businesses.

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08 Apr

Expert: Why brands must consider native programmatic

Over the next three years native programmatic advertising is expected to skyrocket, with some predicting the category will reach at least $5 billion in spending by 2018. Which is why one expert believes brands need to take a harder look at what this kind of advertising has to offer.

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Digital Marketing 101 for Start Ups & Small Businesses

AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles