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08 Apr

Five changes programmatic native advertising will bring

The advent of programmatic native advertising promises to revolutionise content marketing and digital advertising campaigns. 

It will allow for the streamlining of operations, an abundance of new data and economies of scale in the native advertising trading process like never before.

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08 Apr

How Native Advertising Fits Into Content Marketing

Did you know that you are 475 times more likely to survive a plane crash than you are to click a banner ad? According to these statistics provided by online marketing research firm Solve Media, it’s obvious that run of the mill standard ad formats just won’t cut it anymore.

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08 Apr

Yahoo Brings Mobile Audience Targeting to Native Advertisers

SAN FRANCISCO, Apr 08, 2015 (BUSINESS WIRE) -- With more than a million apps in the world, and U.S. smartphone users spending 88 percent of their time in apps, the unique combination of apps a person has on their phone is like their digital DNA.

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08 Apr

Marketers’ Digital Push Continues, Despite Questions About What Works

News flash: advertisers don’t know what they’re doing yet when it comes to digital marketing. But that isn’t stopping them from spending more money.

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08 Apr

Which Ad Format Will Dominate 2015?

It’s 2015. It’s also “the year of the native ad,” says Yahoo! CEO Marissa Mayer.

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07 Apr

IAB Panel Discussion Highlights Promise, Challenges of Mobile Programmatic

At a town hall meeting this week, industry leaders discussed the need for innovation in data, creative and measurement in the growing mobile programmatic platform.

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AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles