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18 May

Are You Wasting Your AdWords Budget? Lessons from 2,000+ AdWords Audits

As paid search marketers, we have something of a love affair with data. Paid search marketing is expensive, so we want to know where every cent is going and whether or not our ad spend is producing sales.

Or at least, that’s what we tell ourselves.

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30 Mar

The real impact of Google’s new paid search ad layout on organic search

We've heard a lot about how Google's changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs.

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28 Mar

Google is completely redesigning AdWords: Offers first peek

The now-legacy platform is undergoing a redesign process to make it easier to navigate and use. At more than 15 years old, AdWords is looking like a bit of an old fogey, with an aging facade that looks to be creaking under the weight of hundreds of features accumulated over a decade and a half.

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20 Feb

Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide

A long-running test is now rolling out for desktop queries: Google will no longer show ads to the right of its search results, with one exception.

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15 Feb

AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies

Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy. Google is going to be rolling out a revamp of AdWords automated bidding.

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Digital Marketing 101 for Start Ups & Small Businesses

AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles