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19 Oct

Marketers Are Bullish on Pay-per-Click Channels Paid search works

Pay-per-click (PPC) advertising, including text ads, remarketing and mobile ads have performed better than expected for many marketers this year, leading to 2015 investments that were larger than initially planned.

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15 Oct

Bing Ads Remarketing Now Available For Search And Shopping Campaigns

Retarget to past site visitors when users search on Bing or Yahoo.

Just ahead of the holiday surge, Bing Ads announced the launch of remarketing for search and shopping campaigns.

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08 Oct

New: Use Location In AdWords Ad Customizers To Auto-Tailor Ads Based On Where Users Are

Use location data to highlight special promotions, inventory availability, shipping speeds and more to searchers in those areas.

With a new update to ad customizers, you can now dynamically tailor ads based on a person’s physical location when they search.

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30 Sep

Why Your PPC Bidding Needs to Evolve

Search marketing campaigns are evolving, ever-changing organisms. Performance can shift for any number of reasons, and new maneuvers are required to pivot successfully.

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18 Sep

How to Increase PPC Advertising ROAS In 5 Minutes with Google Analytics

Have you been using Google Analytics data to boost your AdWords campaign results? If not, you are missing out on one of the most helpful tools available on the internet!

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16 Sep

What is Programmatic Advertising? An Interview with Pete Kluge of Adobe

The best part of having this publication is that I get to learn directly from the experts! Since my focus is often search, content and social marketing with our clients, I don’t get to dive too deep into other technologies.

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Digital Marketing 101 for Start Ups & Small Businesses

AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles