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04 Sep

Is It Time to Add Click-to-Call Campaigns to Your AdWords Arsenal?

When pay-per-click (PPC) advertising first appeared during the final years of the last millennium, those of us who jumped in early were enchanted by the elegance of the process.

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02 Sep

How to Build a Better SEM Audience Profile – for Free!

Successful marketing campaigns hinge on communicating the best message to the right audience. There are some powerful platforms that provide tons of insights into your website audience but they can get costly somewhat quickly.

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29 Aug

Paid Search Optimization: A Travel and Tourism Example

If you’re seeking assistance or paid search expertise, a great resource out there is PPC Hero, a great publication where the Hanapin Marketing shares their expertise. Hanapin recently released this fantastic infographic, the Top Ten PPC Tips For The Travel and Tourism Marketer.

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27 Aug

Startup Harnesses Machine Learning, Brings Real-Time Targeting To Ad Campaigns

Pioneered by engineers at Google and Microsoft for search engine marketing, scientists at the startup Globys want to infuse machine leaning and automation into real-time A/B testing for campaigns running in other advertising media, both online and offline.

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26 Aug

The 100 Most Expensive Keywords on Google [Infographic]

Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords.

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Digital Marketing 101 for Start Ups & Small Businesses

AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles