Successful marketing campaigns hinge on communicating the best message to the right audience. There are some powerful platforms that provide tons of insights into your website audience but they can get costly somewhat quickly.
If you’re seeking assistance or paid search expertise, a great resource out there is PPC Hero, a great publication where the Hanapin Marketing shares their expertise. Hanapin recently released this fantastic infographic, the Top Ten PPC Tips For The Travel and Tourism Marketer.
Pioneered by engineers at Google and Microsoft for search engine marketing, scientists at the startup Globys want to infuse machine leaning and automation into real-time A/B testing for campaigns running in other advertising media, both online and offline.