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15 Jun

Pinterest Rolls Out A CRM Match Program, A La Facebook Custom Audiences

Marketers can now target advertising on Pinterest using their CRM lists or mobile ad IDs, and expand those campaigns through lookalike targeting.
The product update gives marketers a way to reach their existing customers, a la Facebook’s popular Custom Audiences product.

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15 Jun

Instagram Ads Now Include Mobile Banners Direct-response tool rolls out internationally

Slowly but surely, Instagram is turning into a direct-response platform for brands, and now calls-to-action look a little bit more like banner ads than highly styled and edited posts.

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15 Jun

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.

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15 Jun

Pinterest Takes a Page From Facebook's Playbook and Steps Up Its Ad-Targeting Game

Today, Pinterest is launching three new types of targeting aimed at helping brands fine-tune their Promoted Pins, the site's two-year-old ad product. Up until now, brands have primarily used Pinterest's own data to target ads based on someone's interests, location or type of device.

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15 Jun

Facebook Will Track Whether Ads Lead to Store Visits and Offline Purchases

Retailers will receive real-time data on conversions By Marty Swant

Facebook is introducing ways to measure just how effective online ads are at increasing in-store visits and offline sales while also making it easier for users to find businesses closest to them.

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14 Jun

Snapchat gets serious about advertising as it unveils API, ad tech partners and plans to show branded content in-between Stories

Snapchat has introduced a raft of new features as it looks to bulk up its advertising offering and become a go-to destination for brands.

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AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles