Free tools could serve as gateway to paid ads. For years, small and medium-size businesses have had as little insight about their Instagram posts as the average user. But soon, they'll be able to see how photos and videos are performing beyond total likes and views.
Snapchat has overtaken Instagram as the most popular social network among U.S. teens (ages 14 to 19) and video traffic on the app has caught up to Facebook’s staggering 10 billion daily views. The platform that’s defined by disappearing content is here to stay.
Businesses are increasingly using social media and digital marketing to connect with potential customers. But with social media becoming more integrated into our everyday lives, using it to retain your existing customers is also an important practice.