Since the dawn of mankind – and since the dawn of pay-per-click marketing – we have been inventing new tools to help us survive and overcome challenges. All our tools began as very primitive and basic, but have evolved greatly as time went on.
Longer format gives marketers more creative choice.
Move over, 15-second Instagram videos. There’s a new guy in town: 60-second Instagram video ads, giving marketers an opportunity to tell a story and not be confined to doing so in such a short period of time.
Facebook has launched a new tool for targeting organic posts to your desired audience. Audience Optimization is said to help make posts more relevant in people’s news feeds through being shown to Facebook users who are most likely to engage with them.