Columnist Alison Zeringue details the most common questions she heard as a social media panelist for Goldman Sachs' 10,000 Small Businesses program and shares the key takeaways for marketers and growing companies.
Small businesses are the backbone of Britain’s economy. They are the country’s heartbeat, a collection of independently owned businesses run with passion. In many ways, these are the characteristics at the core of social media.
Social media has huge potential for branding and marketing. Many people use social media daily for various purposes. Facebook alone has over one billion registered users and this is ripe market to promote your brand.
If you're about to grow your social media campaigns, you should be aware of the many different ways that social media can be used to grow your business. Social media can be leveraged in a variety of ways, some that are obvious and some that are a little more obscure.