Don't alienate your consumers. Columnist Alex LePage explains how intent data and programmatic advertising can help you anticipate your customers' needs and build relationships with them across devices.More ...
CPG and consumer products manufacturers are among the biggest spenders in advertising overall.
As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them.
US media industry digital ad spending will reach $4.05 billion in 2016.
Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.
One of the biggest challenges to programmatic adoption is that people are afraid of it.
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