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09 Feb

Instagram Now Offers 60-Second Video Ads

Longer format gives marketers more creative choice.

Move over, 15-second Instagram videos. There’s a new guy in town: 60-second Instagram video ads, giving marketers an opportunity to tell a story and not be confined to doing so in such a short period of time.

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12 Jan

U.S. Display Ad Spending to Overtake Search in 2016, Suggesting TV Budgets in Motion

Brands Will Spend More on Banners Than Video Ads for Foreseeable Future. For years marketers have put more of their digital budgets into search engines' coffers than publishers', but that won't be the case this year or any year to follow, according to the latest estimates from eMarketer.

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24 Oct

The Need of Video Marketing for Small Businesses

Fixing on an advertising budget and deciding how to expend it can be among your most demanding judgments.

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01 Sep

3 Ways to Get the Most Bang for Your Ad Buck

Do you ever wonder how an ad for the exact pair of sneakers you’ve been looking to buy shows up in your Facebook feed?

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27 Aug

Startup Harnesses Machine Learning, Brings Real-Time Targeting To Ad Campaigns

Pioneered by engineers at Google and Microsoft for search engine marketing, scientists at the startup Globys want to infuse machine leaning and automation into real-time A/B testing for campaigns running in other advertising media, both online and offline.

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AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles