Columnist Wesley Young takes a look at the Local Search Association's latest research on how consumers respond to video ads -- and how local businesses can take advantage of this effective marketing tool.
Google recently conducted a study to better understand video ad viewability. Yes the study is based on online video advertising but there’s not much difference when it comes to corporate video production and it’s viewability on your website.
Marketers have embraced real-time marketing (RTM) to reach a multitude of goals, and their efforts aren’t just limited to social media. Recent research finds that real-time marketers are funneling more money toward such tactics, and they’re reaping the benefits.