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01 Jun

The IAB Arena: A Simplified View of the Digital Advertising Ecosystem

The digital advertising ecosystem has often been portrayed with excessively complex diagrams featuring hundreds of logos and arrows indicating multiple flows and directions.

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28 May

Product Videos: All the Cool Brands Are Making Them

Consumers don’t want to spend time reading about a product; they want videos. And brands that cater to such demands stand to see higher sales and gain loyal customers, according to February 2015 research by Animoto.

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23 May

7 Tips For Launching A Video Marketing Strategy

Worried about your budget or what stories to tell? Columnist Michael Litt has some tips to get you on the right path to a successful video marketing plan.

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22 May

YouTube beefs up video ads with side-by-side product listings

If you've ever watched a retail ad and wished there was an easier way to go about finding those featured products, YouTube — like it or not — has you covered.

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10 May

Snapchat to charge video advertisers 2 cents a view for spots on its messaging platform

Messaging app Snapchat, where messages self-destruct after ten seconds, has an extremely high valuation of $10 billion based on its latest funding round. So far though, the company has not fully monetized the app.

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AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles