If you’re a CPG marketer and you’re not yet leveraging digital video ads, it’s time to start. What makes digital video such a natural fit for CPG brands? CPG brands are already experienced TV advertisers.
How much time do you get to tell your story in a video? How long until a viewer loses interest and clicks over to another link? Those are big questions for video marketers who compile content with timestamps in mind, the same way content writers typically compose with word count in mind.
Mixpo, a Facebook Marketing Partner, recently published a report entitled, “The State of Video Advertising.” And I probably don’t need to provide you with the following spoiler alert: The subtitle of the report is “Facebook’s Rise to Dominance.” The company surveyed over 125 U.S.