Are you using video in your email marketing? If not, you could be missing out on a great opportunity to reach customers. If you include video in an email, it can drastically increase click-through rates.
Programmatic ads are taking off, but more than half of marketers still don’t understand programmatic well enough to implement it. Guy Yalif, VP of Global Marketing, BrightRoll offers a guide to getting the most out of programmatic video ads.
Notes: Video ad completion rates were lower on devices with smaller screens last year, reports Vindico, as smartphone (46%) and tablet (54%) viewers completed ads at roughly half the rate of those watching on gaming consoles (95%) and OTT boxes (99%).
In order to select the best keywords for your website, you should find the balance between search volume and competition. The best strategy utilizes keyword research tools that give you insight into what people are looking for online.