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08 Jun

Predictive Technology May Be Powerful, but It's No Crystal Ball

For business-to-business (B2B) marketers, predictive technology is the elephant in the room—it’s a buzzed-about topic, but few organizations are actually leveraging the full potential of predictive tools.

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06 Jun

Google launches AdWords conversion data import solution for Salesforce

Solution natively automates conversion data syncing between AdWords and Salesforce, a task currently handled by several Salesforce app partners.

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01 Jun

Instagram Is Now Giving Small Businesses a Dashboard Full of Data

Free tools could serve as gateway to paid ads.  For years, small and medium-size businesses have had as little insight about their Instagram posts as the average user. But soon, they'll be able to see how photos and videos are performing beyond total likes and views.

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31 May

7 essential Google Analytics reports every marketer must know

You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar.

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30 May

The 7 Most Important Questions to Ask of Your SEO Data

We live in a glorious age of data, and if you’re like most marketers, you relish in it. Yes, the massive influx of data can be stressful, and at times, intimidating, but at least you have objective data on what’s going on in your campaign on all fronts—right?

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25 May

Google's Journey into Machine Learning: What Marketers Need to Know

With the new Google Analytics 360 Suite, machine learning comes to center stage as marketers contend with how to use this technology in their digital strategies. The recently launched enterprise marketing cloud suite is working to bring together the once siloed data of disparate Google products.

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Digital Marketing 101 for Start Ups & Small Businesses

AdTech Hub Digital Marketing 101 for Small Businesses and Start Ups

About AdTech Hub

AdTech Hub is a Quantitative Digital Marketing & Programmatic Online Advertising Boutique Agency in Los Angeles