For business-to-business (B2B) marketers, predictive technology is the elephant in the room—it’s a buzzed-about topic, but few organizations are actually leveraging the full potential of predictive tools.
Free tools could serve as gateway to paid ads. For years, small and medium-size businesses have had as little insight about their Instagram posts as the average user. But soon, they'll be able to see how photos and videos are performing beyond total likes and views.
We live in a glorious age of data, and if you’re like most marketers, you relish in it. Yes, the massive influx of data can be stressful, and at times, intimidating, but at least you have objective data on what’s going on in your campaign on all fronts—right?
With the new Google Analytics 360 Suite, machine learning comes to center stage as marketers contend with how to use this technology in their digital strategies. The recently launched enterprise marketing cloud suite is working to bring together the once siloed data of disparate Google products.