App User Engagement And Retention On the Rise

One of the basic measurements of an app’s health is the number of times it is launched, or opened, in any given period. Seeing the number of launches trend up and to the right over time is a good signal of an app’s usefulness because it means users are engaging with the app often. According to our data, that upward trend is happening. In our recently published App Launches Index, we found the average number of app launches is now at all all-time high of 11 launches per month, up almost five percent over last quarter’s average.

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