The complete guide to mastering conversion optimization

One of the primary goals of web marketing is to drive new, targeted traffic to the website. Today, we have so many avenues to generate traffic, it’s ridiculous.

Search engines are still a significant driver, but social media is catching up as a resource businesses are using to build their brand, establish an audience and bring people to the site who aren’t necessarily out there searching for your product or service — but will use it nonetheless.

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