CPG Advertisers to Spend Nearly $6 Billion on Digital Advertising This Year

CPG and consumer products manufacturers are among the biggest spenders in advertising overall. 

US consumer packaged goods (CPG) and consumer products advertisers will spend $5.97 billion on digital advertising in 2016, an 18.2% gain from 2015 that will see this sector account for 8.7% of total US digital ad spending for the year, as explored in a new eMarketer report, “The US CPG and Consumer Products Industry 2016: Digital Ad Spending Forecast and Trends.”

- See more at: http://www.emarketer.com/Article/CPG-Advertisers-Spend-Nearly-6-Billion-...