How Automation Will Change Content and Native Ads

Nearly nine in 10 say tech will improve content marketing and native advertising. 

Content marketing and native advertising are each set to see strong gains in the near future, as April 2015 research from PulsePoint and Digiday found that the growth rates for both would outpace other formats in the next two years. But first, marketers will have to deal with hurdles involving efficiency, measurement and targeting, which the rise of automation technology could help resolve.

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