Influencer Marketing Is Rapidly Gaining Popularity Among Brand Marketers

Giving influencers creative freedom and striving for a symbiotic relationship are key. 

As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers, as explored in a new eMarketer report, “Influencer Marketing for US Brands: The Platforms to Watch, and the Best Ways to Work with Creators.”

- See more at: