Mobile native ad formats: New best practice guidelines

The Mobile Marketing Association (MMA) has launched guidelines for mobile native ad formats, attempting to bring some conformity to the growing mobile advertising space.

This set of ad formats is intended to eliminate confusion in the marketplace to help advertisers, agencies and publishers to more efficiently and effectively deploy mobile native advertising campaigns across the entire market.

The Committee reviewed and categorized each type of native ad on mobile to address the unique attributes of mobile and to provide increased opportunity for marketers.

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