Snapchat gets serious about advertising as it unveils API, ad tech partners and plans to show branded content in-between Stories

Snapchat has introduced a raft of new features as it looks to bulk up its advertising offering and become a go-to destination for brands.

The messaging app has been on the charm-offensive for a slice of marketers’ budgets for the past year and now it has unveiled three updates designed make it easier for companies to reach eyeballs on the service.

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