State of video advertising report: what are the most tolerable ad formats?

As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them.

Wibbitz conducted a survey in March about video consumption and consumer sentiments regarding video advertising, hoping to help publishers and consumers reach a middle ground.

Every publisher looking to expand its services to video content needs to understand its audience first, hearing their needs, in order to deliver the best video experience to them.

Here are the most interesting findings from Wibbitz’s report and what we can learn from them:

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