Trends in B2B Content Marketing

The Content Marketing Institute (CMI) and MarketingProfs have released their latest annual report [pdf] looking at the state of content marketing among B2B marketers in North America. As the sixth annual report covering this area, the study allows for comparisons to years past to identify shifts and trends. Even so, some findings, such as the perceived effectiveness of in-person events, appear to be quite consistent over time.

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