What’s the Right Marketing Budget as a Percentage of Revenue?

There are those uncomfortable moments at times where a company asks me why they’re not getting as much attention as their competitors. While it is possible for a business to overtake competitors because of a superior product or people, it’s also more likely than not that the company with the greatest investment in sales and marketing will win. Even a superior product and incredible word of mouth can’t always overcome incredible marketing.

There are three exceptions to the rule of marketing growth as a percentage of revenue.

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AdTech Hub marketing budget infographics