Why Deep Linking is What App Marketing Needs

Mobile marketing isn’t about banner ads anymore. Whether it’s the fact that 41% of young customers use Adblock technology, or that only 52% of customers allow Push Messages, people are resisting the traditional billboard-style ads that were once a mainstay of conversion and ROI. The issue is more than ads simply being ignored–providers are used to single digit click rates–it’s that customers are actively eliminating ads from their entire experience. This generation is growing tired of the hard sell.

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